Coaching session

coach sessie

During the coaching session the participating students have the opportunity to ask questions and present their (preliminary) design. In five rounds of about half an hour, the students can ask advice around various themes. The themes are divided into product design, service design, business design and circular economy. Based on the first phase, the students have created a vision or one or more different design directions of possible solutions. The feedback of the coaches can be used to further improve this.


Friday 23 september starting from 14:00 to 17:00 hours.


Utrecht, Restaurant Luc at the ‘Private Room


14:00    Introduction

14:15     First rounds

15:15     Break

15:30     Second rounds

16:30    Wrap-up

16:45    Drinks


Selected for their experience and knowledge in circular design, these coaches will support the students and give feedback during the coaching session. Every coach will have a certain aspect, based on their expertise, that they will focus on such as product design, service design and business design.

siem-haffmans Product Design

Siem Haffmans (Partners for Innovation)

Siem has over 20 years of experience as a sustainable industrial designer. He works at Partners for Innovation, which is a leading consultancy for sustainable innovation. Haffmans also worked as a researcher at TNO and as a (guest) lecturer at the Gerrit Rietveld Academy, TU Delft and the Dutch Packaging Centre. Haffmans is also founder of Ragbag, brand for recycled fashion accessories from the slums of Delhi.

gaspard-bos   Product Design

Gaspard Bos (New State of Matter)

Gaspard Forest is an entrepreneur and co-founder of design studio Better Future Factory and the Perpetual Plastic Project. With his company New State of Matter he develops among other things a “digital fabrication repair and upgrade service for companies ‘and’ plastic bottles textiles for furniture made by weavers in the slums of Peru.

marcfonteijn Service Design

Marc Fonteijn (31Volts)

Co-founder of 31 Volts and host of the service design show.

thijskremers_web   Service Design

Thijs Kremers (Innovation Studio Moorgen)

Thijs Kremers works at Innovation Studio Moorgen as Creative Director. Innovation Studio Moorgen is specialised in the development of interventions aimed at behavioural change. Thijs is a graduate Mechanical Engineer, but focused while studying more on service design, product design and branding. As an entrepreneur, he believes it is important to create value by user centred design. Understand the latent needs of the target group is essential; the translation of an idea for the desired target is what Thijs likes to do.

?????????? Business Design

Jeroen Hinfelaar (Nuovalente)

“The best way to predict the future is to create it.”

Experienced strategy adviser, manager & entrepreneur. Supporter of a circular economy. Co-initiator of project CIRCO. Thinks macro, acts micro. Inspires companies to design & kick-start circular business. Works with entrepreneurs, directors and/or MT of medium-sized companies. Business model innovator: advisor, facilitator, change manager, new business starter. Supports start-ups.

sander-mulder Business Design

Sander Mulder (Design Innovation Group)

Sander has the ability to quickly change perspectives: from abstract to concrete, from theory to daily life, from stakeholder to those who will be affected by an innovation.

Sander is an industrial designer, works as an innovation consultant in various markets, and is teacher/coach in design education.