Once the starting signal has been given during the kick-off event, you will set to work individually with researching and designing the solution for the chosen product and design challenge. You will record your results in a blog, in which three different phases are described:
In the first phase, you will describe your product’s background and problem and the design challenge. This can include the analysis of various aspects, such as the product itself, the context of use and the market. You decide how to do this and how you will carry out the research. One student may find a life-cycle analysis relevant, while another student may prefer to carry out observations and interview people on their disposal behaviour.
During the second phase, you will develop your initial ideas using the analysis from the first phase. Here you will convey your design vision or one or more different design directions for the design of possible solutions. You will also have the opportunity during this phase to get feedback on your design process and initial results by means of a coaching session with various experts.
During the third and final phase, you will develop a detailed concept which sketches out the vision or chosen design direction. You are free to decide how you want to do this, although you will have to make sure that the results can be communicated easily as a poster, a short film or in the form of a prototype, for example.
Nomination en presentations 10 top
A few weeks before the Dutch Design Week, the top 10 best concepts will be nominated and these students will then pitch their results during the Design Research & Innovation Festival at the Dutch Design Week 2016. All the students’ results will be summarised and presented to the visitors of DRIVE.