Modular motor logo


This report will describe the current market of the American and global power tool industry dictated by the brands such as Stanley Black & Decker, Bosch, Makita and customers involved.


The concept proposed is a series of electrical power tool parts that are highly modular and individually distributed to form a variety of tool options, the motor which will be shared among the variety of tool options will be the flagship product, named after its main characteristic as the Smart Modular Motor or shortened as Modular motors, Mm as an abbreviation.

This approach on an extreme modular design decision is meant to give a sense of owning more then one item in the form of a single piece. Opening a door of more combinations, known as builds, instead of a strong motor being trapped in a tool that serves as a single use, rarely serving its purpose.

Fortunately a common power tool does follow a classic long life model, the tool when purchased are expected to spend a long time in the customer inventory for later use. Companies also went as far to implement a basic form of modularity. For example, with their product line all sharing a same battery model facilitates the second purchase by letting the tool collection share the same energy unit. There are also the existences of Multi-tool models that use different attachments to change its functionality.

The Modular motors may be perceived as a jump to electronic power tools steady progression in a certain extent. Also an already strong industry seams to be a challenge to differentiate itself from the current market.

The Modular motors concept goals are more then just a multi-tool option with a higher flexibility. It is an invitation for creativity. By using the motor for an unexpected solutions and trying to seek more variety of tools options including obscure products that are not in high demand. The modularity could expand into larger scale machineries such as turning a Circular saw into a Miter saw by adding few upgrades.


Documented shopping habits in the United States shows a vast variety of responses. In the case of power tools and its accessories. Statistics reveals that 67% of the shoppers are men, woman represent 21% and 33% are documented as millennials. Purchase of power tools from retailers is as high as 83% versus online purchases of 14%. Other findings shows 7 in 10 of these shoppers only visit one store. Even with the low numbers for the online market, the same survey also say 1 in 3 is online shoppers. Other interesting information shows that 1 in 4 are buying their first power tool, and 24% are impulse buyers.[3]

The most defining factor that should be noted is how low price has a critical motivator for the sales of power tools. Surveys show that 62% of the shoppers consider the retailer that offer the best price their main objective, followed by the retailer quality of options. Other motives such as already being at the store and having it in a convenience distance, followed behind as the other motivations.[3] [4]


The global power tool market is predicted to have a positive raise in the industry. Analysis suggests that every year the market will have an increase of 4.8% before reaching 2018.[1]

The Brands tend to focus the most in their cordless electrical tools. Since it is subject to the majority of their sales, encouraging companies to find more innovative solutions. Improving technologies such as advancing Lithium-ion batteries, and developing Brushless motors. Other design solutions also improve ergonomics within smaller hand tools. These companies are in an massive arm race to attain their customers attentions.[2]

Since 2013, the United States is the largest consumer, and second largest manufacture of power tools industry. The country will be involved in one-sixth of extra international sales. Western Europe will also share a rise of tools sales following the increase of economical productions in other industries.[1] Thanks to the countries heavy construction related industries and its Do-it-yourself hobbyist mindset for Americans with exposable income, the US is expecting a 2.9% increase every year before reaching 2018.[2]

Also in 2013 is the period when China was the second largest in power tools consumption and first in production. The country’s market will see twice that amount of the growth before reaching 2018.[1]

Other emerging countries like India will have a fast increase in the market, thanks to the improved accessibility of cordless hand tools that greatly benefits these countries that are already growing in a fast phase. The market growth will be faster in these emerging nations following the use of cheaper workers using these tools in rural areas that have unreliable electrical grids.[1]


With this research and predictions, it is confident to say that the industry invites innovation if the product solves a value and efficiency solution that makes it more accessible. The emerging of first time purchasers could benefit greatly from the modular system. The Modular motors also introduce this flexibility to emerging businesses to lessen the burden of high priced machineries in markets of emerging and poor countries. And finally this give hobbyist a better value to their exposable income, and even go as far to contribute by exploring the solutions the Modular motors could reach.

[1] The Freedonia Group, Inc. (2015, January) World Power Tools. Retrieved from http://www.freedoniagroup.com/DocumentDetails.aspx?ReferrerId=FG-01&studyid=3241

[2] The Freedonia Group, Inc. (2014, June) Power & Hand Tools. Retrieved from http://www.freedoniagroup.com/DocumentDetails.aspx?ReferrerId=FG-01&studyid=3177

[3] TraQline. (2016, May 3) Power Tools & Accessories Infographic. Retrieved from http://stevensoncompany.com/power-tools-infographic-q116/

[4] TraQline. (2016, January 28) Price Elasticity: it’s not always about the money. Retrieved from http://stevensoncompany.com/price-elasticity-its-not-always-about-the-money/


Angle grinder

Belt sander 

Disc sander


Food processor

Hedge trimmer


Wood router

Reciprocating saw

String trimmer



Circular saw

Grinding machine



One thought on “Why?

  1. I’ve split up the feedback into three parts, first what went well, then what could be improved and finally some words of advice.

    What went well?

    • Professional logo of the Circular Motors.
    • Good reference to Products that Last.
    • Interesting survey about buying behaviour, but how does this influence your design?

    What could be improved?

    • Don’t start with your solution yet, but describe the problems you would like to solve.
    • Show relevance by explaining how linear the industry is and therefore what opportunities there are to improve this.
    • A bit short, but you can always add additional information later.


    • Give an explanation of power tool and types of power tools, not all the readers might be familiar with your kind of product. It would be nice to start with a brief description before explaining why redesigning power tools is important (especially concerning the environmental impact).

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