Final result


For power tools and home appliances the electric motor is the most important component. It defines the product’s functionality and value. Once the electric motor is damaged, the product loses its purpose and is followed up with a new product that will join the same cycle.

During the inefficient lifespan of these products, valuable components are trapped within these products. We can liberate the hardware with a circular approach. The solution: a modular motor for multiple tasks and that can be easily modified, requiring no technical skills.

De modular motor is offered in combination with different parts. These combinations can make a drill, a blender, a mower and so on. A small motor and parts are bought by the consumer, bigger machines will be offered through pay per usage. Through this flexibility, the electric motor will be used optimally.

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